Boost your eCommerce Store to make the desired number of conversions

Here are some issues to increase your eCommerce conversion rate:

Bad user interface – The design and interface of your website could be off-putting to users. Whether it’s the colors and fonts you use or the location of call to action buttons, a bad user interface is one of the biggest reasons why some eCommerce businesses fail to make conversions.

Slow site load times – If your page takes too long, you could easily loose potential customers, some improvements that one could make is to load Cloudflare that cache webpage from a 3rd party server, this will improve the loading speed. If your store has thousands of product with images this will also cause a slow loading speed, one solution is to create a sub-domain where some of the categories and products could be loaded on the sub-domain to speed up the loading times.

No product reviews – Product reviews are the best way to influence the purchase decision of consumers. Reviews create credibility and users are more trusting to buy when the products have reviews. Other factors could be many that your competitors are offering a much lower price. Your product pictures should be of good quality to display the detail of a product, more than one image could also be displayed to show other view angles to the user.

Improve the quality of your landing page. Get users interested in your products by adding the top selling products and product videos.

More than 55% of Internet users access websites on smartphones. Your website should be mobile responsive to adjust to the device screen that is viewing your website.

Engage with your customers by offering them something like coupon codes, discounts, or free trials.

List some of your products on classified add sites with the page link to your product page, this will improve the ranking of your products and improve the SEO of the listed products.
Recommend related products that consumers might find useful based on their shopping cart.

Provide live chat on your website to assistance to people who are inquiring about your products and gently guide them to make a purchase.

Free Shipping - A free shipping offer that saves a customer money is more appealing. If you can afford to offer a flat fee, it will work best because it makes the buying decision much easier for the buyer.

Last modified onSunday, 27 March 2016 14:45

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