Online kitchen and homeware store Yuppiechef is opening its first physical store in one month from now, in Cape Town.
"It has been a long time since we sent the first Yuppiechef online order from my lounge. E-commerce based business empowered us to begin a retail business with no stock, staff or costly rentals. We have developed into a group of 85, with a stockroom and a large number of items, and have delighted in being a piece of a spearheading industry in South Africa," said Yuppiechef fellow benefactor Andrew Smith.
He said that for quite a while the organisation trusted that online business was the fate of retail, and that inevitably this channel would 'win' and the others would 'pass on'. "We weren't right," he said.
"We trust that the eventual fate of retail is 'omni-channel', which implies a mix of physical stores and online business."
Yuppiechef is opening its initially store on 1 October at Willowbridge Center, in Cape Town's Northern Suburbs.
"We trust that our first store is a major achievement and it is the begin of additional to come all through South Africa. At this stage we don't have firm gets ready for where or when future stores will open," Smith said.