South Africa leading The Charge In Ecommerce

As you might know by now, mobile commerce is becoming more widespread on the continent as more innovative methods of payments and infrastructure continue to improve.

Over 10% of active internet users in Africa shopped on mobile in 2013. South Africa is home to some of the largest merchants on the continent, such as online merchant of books and electronics Kalahari and online fashion retailer Zando. The overall market leader is online merchant Kalahari while event and travel tickets, books, hotel reservations, video and music were the most purchased product categories. The report notes that while South Africa is the current regional leader in online shopping, other markets show high potential of overtaking the leader in the future. Egypt, Morocco, Nigeria and Kenya are the best performing countries in terms of overall ecommerce activity.

Though in terms of mobile shopping penetration, Nigeria, Egypt and Morocco are ahead of South Africa. Due to its large population and fast growing internet penetration, Nigeria has a potential to become one of the leaders in B2C ecommerce in Africa. The report states that the lack of supply in brick-and-mortar retail also drives demand for online outlets. We’ve seen popular ecommerce ventures such as Jumia and Konga taking the industry by storm using innovative techniques to leverage the growing market. In Kenya, the report found, B2C ecommerce is driven by a growing mobile internet penetration and popularity of mobile payments.

The number of internet users reached almost 20-million in June 2013 which accounts for half of the population. At the same time online shopping reached less than 20% of Kenyans even in urban areas. yStats CEO Yücel Yelken says that “ecommerce has a high potential in Africa as the growing middle class seeks more convenient shopping and better price quality, driving local and international Internet merchants to operate in the region.” B2C ecommerce sales were about US$1-billion in 2012 but annual growth of around 40% is forecasted in the next ten years. The main obstacles to overcome on the way to B2C E-Commerce boom are poor logistics in rural areas, low banking penetration and limited consumer awareness.



Do free Shipping generate more sales for your e-shop?

Do free Shipping generate more sales your e-shop?

The delivery of your products influences your conversion rate of your store.

It plays a direct role in the shopping cart abandonment rate of your store. Here is a recent research paper from a large courier company concluded.
Many shoppers are willing to pay a nominal fee to receive the product faster if given an option.
Shipping and delivery times is important during the shopping cart check-out. To reduce shopping cart abandonment, your e-shop should show the shipping costs, or give consumers the option of shipping faster delivery times.
Customers are willing to wait for their packages, but need to know an estimated delivery time and e-mail alerts updates is crucial.
The customer need to feel in control. Options such as “special delivery instructions,” the ability to schedule a late delivery, or having a delivery window gives the consumers the control they need to improve their shipping experience.
Finally, good experiences with returning items lead to repeat customers and recommendations for the retailer. Good experiences are those that ensure ease for the consumer, while the bad experiences are the ones that highlight hassles and the extra cost.

Free Shipping

Irrespective of the business and cost implications, if you talk to your customers, they will tell you that they want free shipping.
For whatever reason, a free shipping offer that saves a customer money is more appealing.
If you still have to charge for shipping, make sure that you always mention the shipping costs up front. If you can afford to offer a flat fee, it will work best because it makes the buying decision much easier for the buyer.


Top 5 Shopping Carts

What is the best shopping carts to create your online shop?

The top 5 open source shopping cart software e-commerce CMS Componenets.

1. Virtuemart is a shopping cart component for Joomla. Joomla is powerful CMS platform Virtuemart has grown into the most popular and powerful shopping cart extension.

2. Magento is an open source eCommerce, offers professional features, flexibility and control over the look, content, and functionality of the online shop.

3. Prestashop is a powerful shopping cart solution. It is an open source platform, which means you pay no fee and can modify the tool to suit your needs.

4. osCommerce Online Merchant v2.3 is a online store solution that contains both a catalog frontend and an administration tool backend which can be easily installed and configured through a web-based installation procedure.

5. WooCommerce is an extremely solid eCommerce plugin for WordPress. It has many standard features and futher commercial available extensions.

We use Virtuemart and WooCommerce shopping cart CMS


Contact us


Get it on Google Play

Download on the App Store

Listed in the South African web design company directory

Webs eCommerce Design is featured on WDD