It plays a direct role in the shopping cart abandonment rate of your store. Here is a recent research paper from a large courier company concluded.
Many shoppers are willing to pay a nominal fee to receive the product faster if given an option.
Shipping and delivery times is important during the shopping cart check-out. To reduce shopping cart abandonment, your e-shop should show the shipping costs, or give consumers the option of shipping faster delivery times.
Customers are willing to wait for their packages, but need to know an estimated delivery time and e-mail alerts updates is crucial.
The customer need to feel in control. Options such as “special delivery instructions,” the ability to schedule a late delivery, or having a delivery window gives the consumers the control they need to improve their shipping experience.
Finally, good experiences with returning items lead to repeat customers and recommendations for the retailer. Good experiences are those that ensure ease for the consumer, while the bad experiences are the ones that highlight hassles and the extra cost.
Irrespective of the business and cost implications, if you talk to your customers, they will tell you that they want free shipping.
For whatever reason, a free shipping offer that saves a customer money is more appealing.
If you still have to charge for shipping, make sure that you always mention the shipping costs up front. If you can afford to offer a flat fee, it will work best because it makes the buying decision much easier for the buyer.