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Online Fashion Shopping Continues To Grow

Spree online fashion shop grew sales by 88% and daily transactions by 76%. Sales from the Spree app more than doubled in 2017.

“Online fashion is showing massive growth all over the world and what we are seeing in South Africa confirms we are on the right track,” said Media24 e-commerce CEO, Vincent Hoogduijn. “Shoppers are moving online at a rapid pace due to the convenience and safety of ordering online and having their parcels delivered to their door.”

Weideman said she was pleased with the growth of 24.com, which houses online media brands such as News24, Fin24, and Afrikaans subscription site Netwerk24, the digital home of the company’s mainstream Afrikaans newspapers Die Burger, Beeld, Volksblad, and Rapport.

Monthly unique browsers grew by 35% to 17m and pageviews by 41% to 388m, compared with the previous year. Netwerk24 saw strong growth in subscriptions. NetNuus, Media24’s free Afrikaans news snippets app, has more than 40,000 daily active users.

“For us, it is important to migrate our journalism, readers, and advertisers online. Print media is in rapid decline worldwide and South Africa is no different. Media companies who do not take bold steps will not survive. Our ambition is to be an example in the world of ‘traditional’ media companies that refused to hold onto the past and embraced technology to keep on serving readers and be a financial success,” concluded Weideman.

Starting an online clothing shop

Source: Article bizcommunity.com

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