1. Your eCommerce website is slow
Test via Google Page Speed Insights
Customers hate slow loading websites it will effect the conversion rates or time a user spend on your site.
Page load speed is an official Google ranking factor. Just a 400-millisecond slower time difference resulted in 0.44 percent fewer inquiries. The average retail mobile site loads in 3.9 seconds, according to the most recent data, 40 percent of consumers that experience a loading time longer than three seconds will leave the site.
And 79 percent of buyers who are dissatisfied with performance of the site say they are less likely to buy again from the same site. For retailers key engagement metrics such as average time on site, pages per visit, and bounce rates relate to conversion rates.
Test your page speed visit Google Page Speed Insights. If your site is slow, it might be time for a new site, or at least some site improvements or look for a faster hosting solution.