South Africans are becoming accustomed to purchasing apparel online and will use the internet to get a variety of fashion-related products and services.
Most popular categories for online purchases in South Africa as of June 2024:
The range of products available for online shopping in South Africa is growing. Clothing and shoes are the most popular items bought online. In a 2024 survey of 2,035 South African shoppers, 51% said they prefer buying clothing, and 39% chose shoes. The survey is part of Statista Consumer Insights, which collects data from over 2 million interviews.
Statista Consumer Insights
Clothing
51%
Shoes
39%
Food & beverages
31%
Cosmetics & body care
27%
Accessories
24%
Drugstore & health products
24%
Consumer electronics
23%
Books, movies, music & games
18%
Household appliances
18%
Bags & luggage
14%
South Africa is home to a number of thriving online clothing retailers:
Here are a few examples and some facts about the clothing industry in South Africa's online marketplace:
YDE is a South African clothing store that has both physical stores and a large online presence.Its success can be attributed to the fact that it sells a wide range of fashionable items at prices that consumers can afford, that it markets itself well on social media, and that it puts a lot of emphasis on giving great customer service.
Zando is an online retailer of clothing, shoes, and accessories that carries a variety of brands. It has its headquarters in South Africa.Its success can be attributed to a number of things, such as an easy-to-use website, affordable prices, and a focus on providing great customer service.
Superbalist is a South African-based online retailer of clothing, shoes, and accessories, with a large selection available from a wide range of local and international brands. Its success can be ascribed to several factors, including an easy-to-navigate website, aggressive pricing, and a strong emphasis on customer loyalty and satisfaction.
The following information pertains to the online apparel retail market in South Africa:
In 2021, the value of the South African online clothing and accessory market was estimated to be $1.8 billion, and it is expected that by 2024, it will have increased to $2.3 billion. (Provided by eMarketer) In 2021, the most successful online clothing stores in South Africa were Zando, Superbalist, and Woolworths. Superbalist was the third most successful. The origin is found in Digital Commerce 360.
In 2023, South Africa's online clothing market was worth about R8.6 billion and is expected to keep growing. By 2024, it could reach R14.9 billion. The whole online retail sector in South Africa grew by 29% in 2023, with total sales hitting R71 billion. The clothing market is predicted to grow by 8.1% annually from 2024 to 2028, showing strong future potential. Source :
www.itweb.co.zaStart a clothing alteration business:
When shopping for clothing, many people ignore to fit or cannot when buying clothing and see tailoring modifications as a pain. Why not start a clothing alteration business as a new online business venture? Customers end up with the wrong size and have to hire a tailor to fix it. As you can imagine, there's a lot of room for improvement when it comes to clothing alterations, as there are some basic problems with modify their clothes.
For starters, finding someone who can make these adjustments for you isn't always easy, especially if you don't live near any large cities or towns. It's also difficult to find someone who would do them at a reasonable price. This is where thinking out of the box can turn it around.
Start T-shirt print-on-demand business:
T-shirt printing is a great place to start if you're looking for a niche online company. To start your own t-shirt printing business, all you need is some basic equipment and t-shirts. T-shirt fulfillment services are offered by a number of companies. You could be in charge of every step of the process, from designing the t-shirts to making them and delivering them to people. The Product Designer allows your users to design their own custom t-shirts from logos, clipart, or images and text. A user can choose to copy and paste to design their own t-shirt. This can help your users design their own unique print-on-demand products and purchase them in your shop.
T-shirt printing is a popular business concept among entrepreneurs. It is also the most cost-effective way for small businesses to begin. One of the most important parts of running a t-shirt printing business is managing the logistics and creativity. T-shirts must be manufactured before being sent to customers.
Sell 2nd-hand pre-owned clothing and accessories:
The world of high-end handbags is always developing and changing. What has once been considered a status symbol is now a commodity that can be found on the secondary market for a fraction of the cost. Pre-owned luxury items are purchased for a number of reasons. Some people want to save money, while others enjoy the thrill of unearthing hidden treasure, and still others simply cannot afford to buy new items.
How about selling pre-owned fashion brands? Because used designer handbags are so much less expensive, South African women can afford to buy pre-owned designer products.
Online shoe store with an all-over print (A.O.P):
A print-on-demand clothing company, it can be integrated into eCommerce print-on-demand goods to millions of people who buy them online. Make a big fashion statement with one-of-a-kind designs that will be noticed by everyone. The functionality can also be used to sell print-on-demand shoes from your online store. Customers can pick out their design and even see how it will look. Or as an example, you can custom-make small runs and sell them as unique one of kind custom shoes.
Online print-on-demand stores are a fantastic way to sell your own or designer brand shoes or any other style you can conjure up.
Start an Online Vintage Clothing Business: What are the benefits of selling vintage clothing?
Many people are turning to vintage apparel as a realistic alternative as they attempt to establish their own businesses. Selling antique clothing online is a great way to supplement your income or even start your own business.
Vintage Clothing Types:
Vintage clothing comes in a variety of styles, but the following are the most popular:
1) Vintage gowns: they are often constructed from antique silk and cotton gowns.
These gowns were popular among the upper class and have a highly exquisite appearance.
2) Vintage coats: because they were designed to keep you warm, they were frequently worn by those who worked outside in cold weather.
Because they were costly to produce, they were also utilised as a sign of riches.
3) Vintage shoes: folks who had to walk a lot used this kind of attire.
They're generally constructed of old leather, so they're both comfy and long-lasting.
Vintage Fashion made in the 1980s and 1990s:
Boho-chic, platforms, Birkin bag, flare jeans, boho-chic, boots (particularly thigh-high), block heels, khaki, Izod golf shirts, gold chains, blazers, sweaters with powerful shoulder pads, and stilettos were all popular in the 1980s.
Baggy flannel shirts, leggings, oversized sweaters, and chokers were all popular throughout the 1990s.
