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Trends Shaping eCommerce in 2016

Date: February 2, 2016

In 2016, eMarketer and Forrester predict U.S. eCommerce companies will sell between $355 and $393 billion worth of product.

Their estimates also suggest American eCommerce revenues will reach upwards to $500 billion by 2018. For brands to stay relevant and get a slice of the pie, it will be important that they update their existing business, marketing and merchandising strategies to adapt to the needs of the modern day consumer.

Changes in buying behaviors and technology have significantly affected how people shop; companies that embrace rather than resist those changes will find themselves easily currying favor with customers.

1. Consumable, easy-to-replenish goods create predictable sales

2. Brands thoughtfully produce and promote content

3. Offline shops boost online sales

4. Producing an almost tangible reality

Read the article from Author: Danny Wong at www.business2community.com

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