Effective Measure’s South African Internet statistics shed light on what South Africans do on the Internet, and the most popular online purchases.
Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for South Africa’s top websites.
In August 2015, Effective Measure performed 265,500 demographics surveys on South African Internet users.
People were asked, among other things, what they do online and what online purchases they make.
The most popular online activities among local Internet users were email, banking, web surfing (research and obtaining information), reading news, and social networking.
Online shopping was the sixth-most popular activity, and the top products sold online were tickets for shows or sport events, travel tickets, and books.
The table below shows the most popular online activities and goods purchased online.
With over 18+ years of experience, I specialise in designing and creating custom e-commerce websites and mobile apps for clients looking to establish an online presence. I help clients build their own e-commerce solutions, and I also teach them how to use the backend of their websites so they can run their own e-commerce businesses. Read more at Linkedin
