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What will the e-commerce market in South Africa be worth in 2028?

South Africa's E-Commerce market to surpass $25 bil by 2028

The report South Africa E-Commerce Sector and Forecast 2022-2028 gives a thorough examination of the fast-evolving, high-growth e-commerce market in the country. The report provides the most up-to-date industry data on the current market condition and future prospects for the e-commerce market in South Africa. The research includes market data from 2018 to 2021, as well as estimates from 2022 to 2028.

The research includes a detailed analysis of current industry conditions and market needs, as well as information on market size, revenue, and projections through 2028. From 2018 to 2021, and projections to 2028, the research covers in-depth analysis, information, and revenue for segments such as e-commerce kinds, as well as market size, average revenue per user and users, payment mode, sales channels, and firms.

The proportion of e-commerce kinds was used to conduct a thorough analysis of market share. The survey also looks at the age, gender, and income of e-commerce consumers in South Africa. The research also looks at the major market growth drivers and restraints, as well as provides a long-term forecast through 2028.

The research finishes with profiles of the major participants in the e-commerce business in South Africa. The important players are assessed based on a variety of factors, including their company overview and recent developments.

The following questions are answered by the report:

What is the current size of the e-commerce market in South Africa? From 2022 to 2028, how much will this market be worth?

The future trends of eCommerce in 2023

What are the market shares of the major e-commerce segments in South Africa?

What are the key segments of the e-commerce market in South Africa? For the years 2018 through 2028, how much will each of these categories be worth?

What are the key drivers and restraints in the e-commerce sector in South Africa?

What are the main firms' operations, recent advancements, and future prospects?

During the forecast period, the following major factors are predicted to contribute to the growth of the South African e-commerce market:

Penetration of Mobile Devices is High

Payment Options That Are Safe

Shifting Spending Habits as a Growing Number of People Switch Their Budgets to Online Shopping

Segmentation in depth:

Types of E-Commerce in South Africa







Toys, hobbies, and do-it-yourself

Personal and household care, as well as beauty and health

Payment Modes in the E-Commerce Market in South Africa



Cash on Delivery is an option.

Direct Deposits (DD)


Other Payment Options

The E-Commerce Market in South Africa

Split between online and offline

Separation between mobile and desktop

Demographics of the E-Commerce Market in South Africa

Users by Age Group

Gender of Users

Income Groups of Users

Key Players in the E-Commerce Market in South Africa




Mr. Price

Wantitall (Pty) Ltd

Visit for more details on this study.

Contact Information for the Media:

Markets and Research
Senior Manager Laura Wood

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